According to the SOFTSWISS Sportsbook, in terms of GGR, revenue and bets, football holds leading positions amongst all sports.
This UEFA Euro 2024 period is therefore one of the most advantageous promotional times for operators, second only to the World Cup. To maximise promotional efforts during this time, operators can employ the following strategies and tools:
Event-related content across all channels: Interesting facts and extensive statistics help build player trust. To maximise reach, promotional materials and banners should receive particular attention.
Retention and reactivation bonuses: Daily express bonuses and free bets for championship matches encourage bettors to return and engage in each round throughout the tournament. Welcome-Back bonuses can reactivate dormant players and geo-targeted offers encourage players to support their national teams.
Targeting casino players: According to SOFTSWISS Sportsbook data, casino bets drop 10-20% during major sporting events. Operators running both casino and sportsbook projects should involve casino players in betting activities via newsletters and other promotions to maintain and boost overall iGaming metrics.